by Online Sidekick | Apr 3, 2023 | SEO, Websites
An SSL certificate (Secure Sockets Layer) is a security protocol that protects the information transmitted between the user’s web browser and the website they are connecting to. In this article, we will explore what an SSL certificate is and why it is important... 
by Online Sidekick | Apr 2, 2023 | Branding, Logo, Marketing
A Brand Manual is a guide that establishes the guidelines and standards for the use and representation of a brand. Here are some reasons why it is important for any company to have a well-crafted Brand Manual: Consistency: A Brand Manual ensures that all visual and... 
by Online Sidekick | Mar 27, 2023 | Marketing, SEO, Websites
When it comes to creating and maintaining a website, there are three key components that need to be understood: server, hosting, and domain. Although these terms are often used interchangeably, there are important differences between them. Server: A server is hardware... 
by Online Sidekick | Mar 25, 2023 | Marketing, SEO, Websites
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two digital marketing strategies that aim to improve the online visibility of a website. Although both have the goal of attracting traffic to a website, there are key differences between them.... 
by Online Sidekick | Mar 20, 2023 | Google ADS, Marketing, SEO, Websites
Google Ads is an online advertising platform that allows businesses to reach their target customers efficiently and cost-effectively. In this article, we will explore some of the key benefits of using Google Ads to promote your brand. Specific targeting: With Google...