Data Encryption: The main purpose of an SSL certificate is to encrypt the information transmitted over the Internet, such as passwords, credit card data, and personal details. This ensures that only the intended recipient can decipher and access the information.
Authentication: An SSL certificate also authenticates the identity of the website, meaning it confirms that the website users are connecting to is legitimate and not a fraudulent site attempting to steal information.
User Trust: Users can see if a website has an active SSL certificate through the green padlock and “https” prefix in their browser’s address bar. This visual signal indicates that the connection is secure and increases user trust in the website.
SEO Enhancement: Google and other search engines prioritize websites that use SSL in their search results. Having an SSL certificate can improve your site’s ranking in search results and increase online visibility.
In summary, an SSL certificate is essential for protecting user’s confidential information, ensuring the authenticity of your website, increasing user trust, and improving search engine rankings. If you don’t already have an SSL certificate for your website, it’s time to consider investing in one.